Post by account_disabled on Feb 25, 2024 0:15:10 GMT -6
The SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility typically changes to the sites location platform structure content design or UX. Googles documentation onsite migrations doesnt cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss which can last from a few weeks to several months depending on the extent search engine ranking signals have been affected as well as how long it may take the affected business to rollout a successful recovery plan. Quick access links Site migration checklist page PDF Site migration examples Site migration types Common site migration pitfalls Site migration process.
Scope planning . Prelaunch preparation . Prelaunch testing . Launch day Czech Republic Mobile Number List actions . Postlaunch testing . Performance review Appendix Useful tools Site migration examples The following section discusses how both successful and unsuccessful site migrations look and explains why it is possible to come out of a site migration without suffering significant losses. Debunking the expected traffic drop myth Anyone who has been involved with a site migration has probably heard the widespread theory that it will result in de facto traffic and revenue loss. Even though this assertion holds some truth for some very specific cases i.e. moving from an established domain to a brand new one it shouldnt be treated as gospel.
It is entirely possible to migrate without losing any traffic or revenue you can even enjoy significant growth right after launching a revamped website. However this can only be achieved if every single step has been wellplanned and executed. The following graph illustrates a big UK retailers botched site migration where the website lost of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover which must have had a significant impact on revenue from organic search. This is a typical example of a poor site migration possibly caused.
Scope planning . Prelaunch preparation . Prelaunch testing . Launch day Czech Republic Mobile Number List actions . Postlaunch testing . Performance review Appendix Useful tools Site migration examples The following section discusses how both successful and unsuccessful site migrations look and explains why it is possible to come out of a site migration without suffering significant losses. Debunking the expected traffic drop myth Anyone who has been involved with a site migration has probably heard the widespread theory that it will result in de facto traffic and revenue loss. Even though this assertion holds some truth for some very specific cases i.e. moving from an established domain to a brand new one it shouldnt be treated as gospel.
It is entirely possible to migrate without losing any traffic or revenue you can even enjoy significant growth right after launching a revamped website. However this can only be achieved if every single step has been wellplanned and executed. The following graph illustrates a big UK retailers botched site migration where the website lost of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover which must have had a significant impact on revenue from organic search. This is a typical example of a poor site migration possibly caused.